Elon Tile & Stone
THE NATURAL CHOICE
For more than half a century, Elon Tile & Stone has been a leading name in the tile and stone industry, recognized for its commitment to quality, innovation, and exceptional service. Founded in 1966, the company sources premium materials from top quarries around the world and upholds rigorous quality-control standards to ensure consistency, beauty, and durability across every product line. Through its exclusive dealer and trade-focused distribution model, Elon supports designers, architects, and retailers with a carefully curated selection of natural stone, porcelain, ceramic, mosaics, and specialty waterjet pieces. With a legacy built on integrity, craftsmanship, and long-term relationships, Elon Tile & Stone continues to be a trusted resource for high-end surfaces that elevate residential and commercial environments alike.
JUMP TO A SECTION:
➞ BRAND & LOGO REFRESH
➞ BRAND GUIDELINES
➞ WEBSITE REDESIGN
→ EMAIL MARKETING
→ SOCIAL MEDIA
→ PRINT COLLATERAL
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ELON TILE & STONE
BRAND & LOGO
REFRESH
→ ABOUT THIS PROJECT
PROBLEM
Over its long-standing 59-year history, Elon Tile & Stone had maintained only two logos, resulting in brand inconsistencies and limited visual flexibility across modern digital and print platforms. The existing logo, while iconic, lacked adaptability for varying applications, and the color palette and design elements were outdated, which made it challenging to present a cohesive and contemporary brand identity. This limited the brand’s ability to stand out in competitive markets and connect effectively with newer audiences.
SOLUTION
To address these challenges, I led a strategic logo refresh that honored the brand’s heritage while modernizing its visual identity. I introduced a refined color palette of natural brown and muted earthy green to create a timeless and versatile look, integrated the original “E” emblem into the primary logotype for continuity, and reintroduced the bold “E” mark for high-visibility applications such as social media. Additionally, I designed three distinct logo variations to ensure flexibility across digital and print materials, enabling consistent and impactful brand presentation across all touchpoints.
TARGET AUDIENCE
The refreshed Elon Tile & Stone brand is designed to appeal to a discerning audience seeking affordable luxury—clients who value high-quality, timeless design without compromising on style or accessibility. By introducing a subtle gold accent into the brand’s color palette, we elevate the visual identity to convey sophistication and premium craftsmanship, while maintaining the approachable and natural tones of brown and muted green. This strategic combination positions the brand to resonate with homeowners, designers, and industry professionals who appreciate elegance, quality, and versatility in both residential and commercial spaces.
DELIVERABLES
Primary logo redesign
Bold “E” emblem for social media and high-visibility use
Three logo variations for digital and print applications
Refined color palette: natural brown, muted earthy green, and gold accent
Integration of original “E” emblem into logotype
Brand guidelines for consistent application across platforms
Digital and print-ready files for all logo variations
MY ROLE
Led the brand refresh and logo evolution for Elon Tile & Stone, including strategic direction, design development, and implementation. Responsibilities included color palette selection, integration of the original “E” emblem into the logotype, creation of multiple logo variations for digital and print, and ensuring cohesive application across all brand touchpoints, including social media, marketing materials, and product placements.
PROJECT TYPE
Brand Identity Refresh and Logo Redesign
BEFORE LOGO REFRESH
AFTER LOGO REFRESH
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ELON TILE & STONE
BRAND GUIDELINES
→ ABOUT THIS PROJECT
PROBLEM
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SOLUTION
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TARGET AUDIENCE
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DELIVERABLES
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MY ROLE
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ELON TILE & STONE
WEBSITE REDESIGN
→ ABOUT THIS PROJECT
PROBLEM
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SOLUTION
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TARGET AUDIENCE
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DELIVERABLES
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ELON TILE & STONE
EMAIL MARKETING
→ ABOUT THIS PROJECT
PROBLEM
Elon Tile & Stone’s B2B email marketing to dealers had consistently low open and click-through rates, limiting engagement with new product launches, sales promotions, price updates, and current product offerings. The emails lacked a cohesive visual identity and compelling design elements, which reduced their effectiveness in capturing attention and driving action among industry professionals.
SOLUTION
As part of the brand refresh, the email marketing templates were redesigned to reflect the updated visual identity, incorporating the refined color palette, typography, and logo elements. The refreshed design created a more visually engaging and professional presentation, resulting in improved open and click-through rates. The modernized templates provided consistency across campaigns, strengthened brand recognition, and enhanced communication with dealers about product updates and promotions.
TARGET AUDIENCE
The target audience for Elon Tile & Stone’s email marketing consists of tile and stone dealers, distributors, and industry professionals who rely on timely updates for product launches, pricing changes, and current offerings. These recipients value clear, concise, and visually engaging communications that help them make informed purchasing and inventory decisions. By delivering content that aligns with their professional needs and preferences, the emails aim to strengthen dealer relationships, drive engagement, and support business growth.
DELIVERABLES
Redesigned email templates reflecting the refreshed brand identity
Consistent color palette, typography, and logo integration in emails
Template variations for product launches, sales, pricing updates, and general offerings
Mobile-optimized and responsive email designs
Standardized layouts for text, images, and calls-to-action
Guidelines for maintaining brand consistency across all B2B email campaigns
Analytics tracking setup to monitor open rates, click-through rates, and engagement
MY ROLE
Led the redesign and implementation of Elon Tile & Stone’s B2B email marketing program. Responsibilities included creating visually engaging templates aligned with the refreshed brand identity, developing layouts for product launches, sales, and updates, ensuring mobile responsiveness, and optimizing for improved open and click-through rates. Additionally, I established guidelines for consistent brand application across all email campaigns and monitored analytics to measure performance and inform future strategy.
PROJECT TYPE
B2B Email Marketing Design and Strategy
1st Email (Click Here for Full Zoom) | 2nd Email (Click Here for Full Zoom) | 3rd Email (Click Here for Full Zoom) | 4th Email (Click Here for Full Zoom)